What’s In A Name? Turns Out, A Lot

A ‘euphemism’ is a word or phrase intended to make something uncomfortable sound more palatable.

The most significant impact of euphemisms is that they soften the blow of unsavoury concepts, making them seem less grave, less urgent, robbing them of gravitas. This is its function — if a euphemism feels comfortable, it’s doing its job.

Some may argue that ‘political correctness’ (PC) is a euphemism for ‘euphemisms’. That PC culture also tries…